PROJECTS
Catalogs, Lookbooks and Line Sheets
HHPLift is a non-profit, one-stop shop where socially minded shoppers go to discover stunning, sustainably sourced & sustainably made, artisanal products.
Along with being sourced through social enterprises working to forge economic independence for the artisans, each HHPLift item—from our bath & spa goods, to our bags & accessories, to gift baskets, and more—is selected for its quality, style, and craftsmanship.
I designed, wrote and oversaw the production of all marketing materials, including catalogs, look books, presentations, line sheets, email/social media graphics and more. The end was result were updated designs that truly showcased the artisans' work and generated more sales and buzz about HHPLift as a whole.
Event Invite: Printed and Digital Suite of Collateral
Graphic design has become a passion of mine. I love creating entire design suites to meet a client's need. Whether formal, or bright and vivacious, I have the ability to create design pieces, complete with copy writing and suggestions for other collateral. With over 15 years in the fundraising space, my insights into what makes an event successful bring added value to my portfolio.
Retail Catalog
Catalogs are a labor of love with so many working parts. This assignment was to create a complete catalog of products, with descriptions, sizes, SKUs, and color ways, for retailers and wholesalers.
Creating this involved collaborating closely with the retail sales, marketing, and upper management to design a catalog with all the designs, and all the style, that the client wanted to showcase.
MARKETING CAMPAIGNS
Marketing Campaigns with a social impact
Creating effective, perfectly executed marketing campaigns is one of my areas of expertise. The fact that I can handle everything from concept, to design, to writing, to post-campaign analysis is unique and helpful.
Multichannel Email and Social Media Campaigns
The voice and design of a email and social campaign are everything. Whether the purpose is a product showcase, or a longer, personal campaign with a "narrator", I understand the style and rhythm needed for different audiences. I love using humor and a wry tone, and apply this appropriately to the different target audience and their demographics.
Point of Purchase Displays
Great detail and collaboration was involved in bringing the complicated point-of-purchase displays pictured here to fruition. I've worked on all aspects of these important pieces: concepting, copywriting, design and final production. These pieces directly resulted in more registrations and fundraising for our clients, and I was critical to establishing the voice, look and feel of these pieces.
Apparel and Premium Items
Apparel and premium items are critical to branding our events, and also serve as an incentive to encourage participants to join and return year after year. I've overseen concept creation, design and production of fully sublimated jerseys, dri-fit shirts, cotton shirts, tanks, hats, raingear, arm warmers, flip flops, sunglasses, charms, wristbands, totes, medals, socks and much more. Prior to design, I suggest items that would resonate with our participants. Once in production, overseeing the apparel for 20+ events requires a knowledge of schedules, shipping costs, design limitations and excellent vendor relationships.
Printed Collateral
Starting with logos and ending with entire printed marketing packages, I have been sculpted the voice, look and feel of the event through online and printed marketing materials. The end result is results-driven collateral that brings in more participants, more fundraising dollars and more happy clients.
